Support for entering the US market
A long-established tea manufacturer in Shizuoka Prefecture

[Background of the consultation]
This project leverages the quality and manufacturing expertise cultivated over many years in Japan to expand matcha into the US market. Because this is their first overseas sales venture, there are many decisions to be made, so we provide comprehensive support from concept development to the start of sales.

[Main challenges]
- Understanding competitors, price ranges, and customer needs in the US market - Organizing product specifications, English labels, and FDA-related requirements - Registering products on Amazon US and establishing a logistics system - Addressing export risks such as product liability insurance and FSVP Importer certification - Developing sales channels beyond Amazon

[Support details]
01 | Market and Competitor Research

We researched local matcha products, their sizes, prices, and marketing strategies to determine the target customer base and product positioning.

02 | Product Design and Regulatory Compliance
We checked the specifications of the 30g can product, including English labeling, Nutrition Facts, and country of origin, to confirm the requirements necessary for sales in the United States.

03 | Amazon US Sales Preparation: We assist you in preparing for test sales by organizing brand labeling, product registration, FBA fulfillment, and sales fees/logistics costs.

04 | Export and Risk Management: Compare international shipping, importer systems, and product liability insurance to design a safe and sustainable export flow.

05 | Market Development: Prepare product materials, pricing conditions, and sales KPIs with a view to proposing to retailers, specialized brokers, and overseas buyers.

[Current progress]
We are preparing product registration, logistics, and sales materials in anticipation of test sales on Amazon US. In the medium to long term, we aim to expand to multiple channels, including retail and brokerage.








[Main Deliverables] - Research and analysis of the US market, competitors, and price range - Product specifications, pricing, cost, and logistics simulation - Checklist for English labels, nutrition facts, and export requirements - Amazon US product registration - Preparation items for FBA shipment - English sales materials, potential sales channels, and sales KPIs *Company names, product names, and figures are not disclosed due to confidentiality agreements.