Overseas Market and Sales Strategy
We will analyze the market, competitors, pricing, and sales channels to design a feasible market entry strategy, primarily focused on the United States.
1. Market and Competitor Analysis: • Investigate demand, competing products, price ranges, and sales examples in target countries and regions. • Identify the needs and target customers for matcha and Japanese tea by application. • Clarify priority markets and entry timing.
2. Target Positioning - Select customer segments such as retailers, cafes, food manufacturers, and e-commerce. - Design product strengths, selling points, and pricing positioning. - Organize product lineups and priorities by market.
3. Sales Channel Design - Define the roles of Amazon US, direct sales, wholesalers, and distributors - Consider selection criteria and contract terms for brokers and sales agents - Design pricing, MOQ, and margins for each channel
4. Sales Plan and KPIs
- Create a target list and approach plan. - Set KPIs such as the number of deals, sample evaluation, acceptance rate, and sales. - Review progress and next actions monthly.
戦略策定の流れ
1. Initial Interview: We will confirm the product, target countries, sales targets, current challenges, and internal structure.
2. Market and Competitor Research: We investigate demand, competing products, price ranges, and sales examples to narrow down the priority markets.
3. Strategy and Channel Design: We design the target, positioning, sales channels, and pricing/terms.
4. Sales planning and implementation support
We create KPIs and approach plans, and then continue with negotiations, verification, and improvement.
You can start with just the necessary scope, such as research only or strategy design only.